Don’t fret if you left your Abba key with Björn Ulvaeus. Your fancy swag is safe.
The success of Mamma Mia! is saving the group’s lucrative music career. No one, least of all Sir Björn, wants Abba to get small. Not when Donna, one of the best-loved characters of all time, remains a film star, a stage performer and a mainstay on “The Voice”.
Sir Björn, the songwriter, who penned such beloved Abba tracks as “Mamma Mia!” and “Dancing Queen,” has said his hard work meant he will now find less time to write and record new music — and do media appearances.
But he hopes that his “abused” fans will be able to enjoy the band’s music. “We all want a good Abba project,” he told AFP. “[The money] would be nice, but that’s not the purpose. The thing is for the fans. We want to live.”
So. Like Victoria Beckham. (Or Madonna.) Keep up the crooning, Abba fans. Sir Björn is committed.
“He feels this more than the other three,” Helen Storrie, the singer’s business manager, said. “The energy of it all, he loves it more than they do.”
The original ABBA dolls, including the soft, fuzzy little versions that would come in every European school’s music room. (Photo: Alamy)